Australian drinks firm Billson’s has launched a triple-distilled vodka, that includes packaging by design company Cowan London. The Billson’s small-batch vodka follows the launch of two artisan gins earlier this year, persevering with the agency’s journey into craft spirits manufacturing. Since 2017, after they acquired the brewery in Beechworth, north-east Victoria, the brand new homeowners of Billson’s have aimed to breathe contemporary life into the location, and its product varies.
The vodka launch follows a sequence of alcoholic and non-alcoholic launches by Billson’s, together with craft beers, ciders, heritage beers, sodas, cordials and nonetheless and glowing Alpine spring water. “That is the second launch in a collection of small-batch spirits coming from Billson’s,” mentioned Billson’s sales supervisor, Darrian Field. “The important ingredient is our well-known spring water from the Victorian Alps, which permits us to provide a vodka of outstanding high quality and purity.”
The primary batch of the vodka is proscribed to 150 bottles, all of that are individually numbered. Cowan London artistic director Samantha Dumont added: “The minimalist design displays the standard and purity of Billson’s triple-distilled vodka, produced from their Alpine spring water. The point of interest of the label design is an aperture which represents the 150-year-previous Beechworth properly. By way of it, you see a hit of color, printed on the again label, a visible cue to the icy freshness of the granite filtered spring water.
“Surrounding the aperture, refined topography traces drawn in silver varnish reference layers, and layers of granite impressed by the well-known Australian mountain vary. The feel and a spotlight to element is a nod to the precision required within the filtration process to create this distinctive Australian vodka.”